− I want to surprise, show the unexpected, move creativity forward. Sustainability is also very important to me, and as it is 100 % recyclable, steel is an obvious choice, Josefi says.
The creativity was also the reason for Bahar Pars' choice.
− An established fashion house would have given me a very nice dress, but I want to make a statement, be on the creative forefront. That's why I chose Naim Josefi, Pars says.
Silver, blue and black steel dresses, displayed at Fashion Week Stockholm. Photo: fashionweekstockholm.se.
The ultra-thin sequin steel is made by Voestalpine Precision Strip in Munkfors, Sweden. The steel is 22 microns thick (0,022 mm), which is a fifth of the thickness of a human hair. The total weight of the sequins is only half a kilogram. Such thin steel is normally used for scalpels, razors, saws and valves in refrigerators and air conditioning units.
The steel dress concept was introduced at the Stockholm Fashion Week in late January, where Josefi presented three elegant steel dresses in blue, black and silver. It builds on a collaboration between Josefi and the Swedish steel industry that started with a 3D-printed steel shoe originally designed for Lady Gaga. Lady Gaga wore the original, plastic shoe in one of her music videos.
In 2013, the Swedish steel industry adopted a vision, Steel shapes a better future. The vision contains three commitments: We lead technical development, We nurture creative individuals, and We create environmental benefits.
− Providing room for creative people like Naim Josefi to thrive is part of our second commitment, says Bo-Erik Pers, president of the Swedish Steel Producers’ Association Jernkontoret.